A picture is worth a thousand words

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A picture is worth a thousand words… and a few figures too!

I pride myself on the clarity and usefulness of the many infographics I produce for customers.

Graphic visualisation of statistics, organisations and almost anything you can think of is very much in vogue at the moment. It is easy to understand why when you see how effective a good infographic can be. We recently transformed a dull 64 page document into a double sided A4 graphically illustrated solution. This enabled the organisation’s staff to quickly understand the process which normally would have taken a lot of reading and carry it around in their pockets.

One thing however is becoming more obvious is the use of (info)graphics simply for the sake of using graphics and in many cases the result appears to be more confusing than simply showing the data. We now see incomprehensible pages either littered with various images drowning in a sea of data or huge ‘maps of the cosmos’ with minuscule labels. The term ‘map shock’ could soon be replaced by ‘infographic electrocution’! Certainly the idea that these graphics present complex information quickly and clearly has clearly been missed by many ‘(info)graphic artists’.

I read a (rather tongue-in-cheek) blog post which showed graphically illustrated statistics that an article with a nice infographic is much more likely to be forwarded/tweeted or retweeted than a text-heavy version! Better add one here then…

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